I don’t like how the word “content” gets thrown around these days. It calls to mind the random stuff that falls out of a Great White’s belly right after Richard Dreyfuss slices through its abdomen in the movie Jaws. Out falls a toilet seat…
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Call me crazy but I like writing whitepapers.
I like whitepapers because I like research. That’s a good thing because I find that the initial supporting information that clients typically provide to me to write a whitepaper are rarely enough to build a strong case for what they want to say. And that’s okay.
Although this year’s AHR Expo was held in exhibitors’ least favorite city (according to my own unofficial, deeply biased, and statistically flawed poll), it really was a great show. Here are some of my favorites...
Lately I’ve been living in the past.
A client recently asked me to write a company history for them. Before long, my research turned very personal. Like so many businesses throughout the country, the seeds of my client’s company were sewn during the post–World War II economic boom...
It’s December 10th and I’ve yet to put up a single decoration, buy a present or even a tree. And I’m tempted to end this blog with that...
I love a good product demo. I got treated to one recently while attending the NC Craft Brewers Conference in Winston Salem, NC. (Yes, I was there for professional reasons and not just for the free samples; there’s a lot of product overlap in HVAC and breweries.) Anyway, one of the highlights of this excursion was....
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