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Overheating in is a BIG problem in centrally heated apartment buildings, particularly in cold climate urban areas like NYC. Open apartment windows in the dead of winter are a common sight, and a source of angst for property managers who have to pay the fuel bills. This simple ad uses a familiar visual to communicate the problem and a spare amount of text to highlight a solution with additional benefits.
This ad is creatively diplomatic.
Superintendents and property management firms frequently deal with tenants who complain about insufficient heat. Sometimes the complaints are legitimate -- sometimes they are not.
Heat-Timer's Internet Control Management System helps superintendents and property managers distinguish between the two. This ad tells that story while still showing respect and empathy for the tenant. Sweet.