When the Fluid Handling Representatives Association (FHRA) needed a marketing piece to announce their presence and the opportunities they bring to manufacturers of fluid handling equipment, they turned to Trish Holder who came up with the concept and copy for this brochure and then coordinated the design and production. DONE!
This headline marries well with the cover art for this brochure -- and is far more compelling than simply leading with a statement about the product itself. There's plenty of room for details on the inside.
This client needed a booklet to explain the benefits and options for controlling hydronic radiant heat and snowmelt systems to contractors. The topic is complex, but the language (and graphics provided by the designer) keep it from being intimidating.